I went Friday to Macworld 2010 in San Francisco. I wasn't expecting much, but what I found was even less than that.
I figured an Apple-less Macworld would be light on Mac stuff. I don't even know if I recall seeing a Mac anywhere in the building save the people who were demoing iPhone apps. There were plenty of iPhone stuff, however. There were skins, cases, protection pieces, gloves (yea, iPhone gloves) and plenty of apps.
No Adobe either... you'd think they would have taken the opportunity to do some Apple-bashing, but nope.
I had high hopes when I saw the New York Times was going to be there. I thought maybe they'd have something about their new iPad application. Nope.
The one highlight was running into old friend Chintu Parikh from SachManyaMacworld 2010 Best of Show.
For about $100 per platform, you can have an App built from your own RSS feed. Very cool and very cheap! At $100 per App, why not!
Anyway, I'm sure I'll sign up to go to Macworld 2011 (which they have already started advertising) when the time comes. Next time I'll be prepared to think of it as iPhoneWorld 2011!